ToolDeck category

Marketing Calculators

Marketing calculators expose formulas and assumptions so creators and teams can estimate performance without unsupported guarantees.

Tools in this category

10 tools

UTM Generator

UTM Generator helps social media teams create, format, preview, export, or plan content before choosing any SignalDeck workflow.

UTMMulti-platform

TikTok Money Calculator

TikTok Money Calculator calculates a transparent planning result for TikTok with visible formulas and assumptions.

CalculatorTikTok

YouTube Money Calculator

YouTube Money Calculator calculates a transparent planning result for YouTube with visible formulas and assumptions.

CalculatorYouTube

Influencer Rate Calculator

Influencer Rate Calculator calculates a transparent planning result for social media with visible formulas and assumptions.

CalculatorMulti-platform

Instagram Money Calculator

Instagram Money Calculator calculates a transparent planning result for Instagram with visible formulas and assumptions.

CalculatorInstagram

Social Media ROI Calculator

Social Media ROI Calculator calculates a transparent planning result for social media with visible formulas and assumptions.

CalculatorMulti-platform

CPM Calculator

CPM Calculator calculates a transparent planning result for social media with visible formulas and assumptions.

CalculatorMulti-platform

CPC Calculator

CPC Calculator calculates a transparent planning result for social media with visible formulas and assumptions.

CalculatorMulti-platform

CPA Calculator

CPA Calculator calculates a transparent planning result for social media with visible formulas and assumptions.

CalculatorMulti-platform

ROAS Calculator

ROAS Calculator calculates a transparent planning result for social media with visible formulas and assumptions.

CalculatorMulti-platform

About these tools

01 · Overview

What they do

Marketing calculators work out campaign maths from inputs you supply: CPM, CPC, CPA, ROAS, ROI, creator rate estimates, and UTM-tagged links. Every calculator shows its formula and assumptions, and earnings estimates are ranges based on your inputs, not predictions of what a platform will pay.

02 · Practice

Before you use the result

  • Use cost and revenue figures for the same period and campaign.
  • Treat creator earnings and rate estimates as a starting point for negotiation.
  • Keep UTM names lower case and consistent so reports group them correctly.
  • Record the assumptions you used when you share a result.

03 · Next step

Taking it into SignalDeck

Use UTM links in SignalDeck posts so campaign traffic can be traced in your analytics. SignalDeck reports show platform metrics with their source and freshness; it does not manage paid ads.

Questions

Are the earnings estimates accurate?

They are estimates from your inputs and stated assumptions. Real earnings depend on the platform, audience, and deal terms.

What is the difference between ROAS and ROI?

ROAS compares revenue with ad spend only. ROI compares profit with total cost. Each calculator shows its formula.

Do I need an account?

No. The tools in this category run without an account.

Workflow

How to use these tools

Pick the tool that matches the task and get a result without signing in. When the copy, campaign URL, report, or asset is ready for scheduling, approval, or reporting, move it into SignalDeck.